5 minutes with… Natalie Boshoff

Natalie is an expert in all things direct mail and print production, so we grabbed her for a quick 5 minute chat to discuss direct mail, South Africa and the future of print.

Name: Natalie Boshoff

Job Title: Production Director

First job in the industry: Campaign Coordinator, pre-direct marketing, I worked in all kinds of industries such as construction, yogurt manufacturing, sporting goods and property.  However, I found my passion for marketing when I joined one of South Africa’s biggest direct marketing companies in 2005.  Since then my career and passion for marketing has seen personal growth and a satisfying career opportunity.

Area of expertise: Marketing Procurement.  I am passionate about finding the right solution to fit our client’s needs and fall within their budgets.

What do you love most about print media? I love the fact that print media can be utilised in the most creative way.

What’s the most satisfying part of your job? Discovering new technology and new ways of doing things.  Also, seeing how clients respond and become as excited as I am about print and new ways to engage with their customers.

What inspires you when it comes to direct mail?  Print Print Print.  As mentioned before, I am passionate about print and how we can take the most simplest piece of communication and mould it to be the most engaging and interactive piece of material a customer can receive.

What is the best thing about direct mail? How we engage with our clients and present new ideas.  Innovation is key and being able to present innovative ideas to clients to market to their customers.

Is there anything about print that you think people would be surprised to know? More often than not, the print industry perceives that the South African print industry is behind world-wide trends and technology.  I find this to be untrue as I have visited various plants in Europe and South Africa is as up to date with technology as the rest of the world.

Favourite ad/marketing campaign? My most favourite ads have to be the South African Nando’s Chicken adverts.  They use such tongue in cheek humour which all South Africans love, and all their adverts South Africans can relate to in a humorous way.