What We Do

Customer acquisition and retention.

It’s all about growth

Acquiring and retaining customers is key to every company’s growth strategy. For over a decade we have been helping clients strengthen their relationships with existing customers, while achieving continuous growth through targeted acquisition campaigns.

Why Direct Mail?

Unlike fast-forwarding TV ads and instantly deleting e-marketing, direct mail stays in the home for an average of 18 days*. That’s two and a half weeks of repeat exposure to your audience from one mailing. So instead of making an advert people ignore as they go to put the kettle on, send a more personal message using direct mail that your audience can engage with while they enjoy their coffee. Direct mail is your way to deliver a better customer experience, brand resonance, and return on investment.

*Source: Jicmail

Why Dragonfly?

Creative passion

Our in-house team of designers and copywriters bring over 20 years’ experience in award-winning creative to every new project. Our multi-media, omni-channel campaigns combine artistic vision, out of the box thinking, and data driven delivery. Promising handsome creative that works hard for our clients.

Reliable delivery

Our Targeted Distribution service uses our agency’s nationwide network of delivery agents, supported by a Proof of Delivery (POD) system, to provide real-time delivery tracking and live dashboards for monitoring campaign performance.

Clients can view deliveries to specific areas in real time and quickly prepare their call centres to handle customer responses. This enables them to engage with customers as soon as marketing materials are received, encouraging them to call, sign up online, or visit their nearest branch. Not only are we able to offer you world class solutions to postage, we are able to track each mailing in real time using unique tracking devices.

Sustainable results

As a B Corp certified agency and leader in print marketing Dragonfly is highly conscious about managing the impact we and our clients have on the environment. Exploring the sustainability of campaigns is a key part of the journey for every project we work on.

Building a stronger South Africa.

Over the years, Dragonfly South Africa has championed a giving back programme, through which we have supported a wide range of charities across South Africa with monthly financial donations.

The success of this initiative inspired our CEO, Vicky Grant, to establish the Dragonfly Trust South Africa (DTSA), further strengthening our commitment to creating meaningful and lasting change.

At Dragonfly Trust South Africa, our mission is to make a positive impact by supporting educational opportunities for beneficiaries on behalf of our clients. Every time we create and distribute a mail pack, a portion of its cost is donated to the Trust. By working together, we and our clients can help invest in education, empower future generations, and contribute to building a stronger, more prosperous South Africa.

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Direct marketing strategy & planning

We work with you to develop a direct marketing strategy that perfectly complements your omni-channel marketing mix, amplifying reach and maximising ROI for every campaign.

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Copywriting & design

Our award-winning approach focusses on creating direct marketing that your audience will welcome into their lives and home, inspiring engagement each time you reach out to them.

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Print and distribution

Our unrivalled print and distribution network makes our direct marketing campaigns come to life. Through our long term relationships and expertise, we can have your direct marketing campaign printed and delivered directly to customers homes effectively and efficiently.

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Data profiling & targeting

Our data-driven direct marketing leverages on rich audience profiles, encompasses geo-targeting, and live learnings to ensure each new campaign delivers. We take our learnings to then help define the next campaign.

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Environmental Social and Governance

We are proud members of TwoSides and advocates of the Love Paper campaign. We also work closely with certification schemes such as the World Land Trust (WLT) and the Forest Stewardship Council (FSC) to ensure that the paper we use comes from sustainable sources. We have also implemented an Environmental Management System certified to ISO14001 and are proud to be B Corp certified. If you would like to see our ESG policy we’d love to talk.